July 2012
Featured in this insight: IT & telecommunications, Public health & wellbeing
Market research discovers Britons unhappy about stifled creativity: According to a survey of the general UK population by software developer Adobe, people are increasingly under pressure at work to do more rather than act creatively.
A total of 80% of the respondents surveyed said they feel mounting pressure to be more productive instead of creative, while 78% think that creativity is in fact key to driving economic growth in Britain.
Furthermore, although 51% of the surveyants claimed they are expected to think creatively at work, only 35% feel they are living up to their creative potential.
The market research also revealed that Britons are facing significant challenges to being more creative – 46% said they don’t have enough time, 69% admitted that worry over the risk factor stifles them and 42% say they cannot afford to be creative.
Other negative obstacles affecting creativity in the UK are self-doubt, with 31% feeling they lack the confidence to be truly creative and 61% blaming the current education system for their lack of ability.
The online insight study questioned 1,000 adults who are 18 years or older. On a positive note, it also discovered that 53% of respondents felt technology inspires them to create more and gives them the tools they need to express their ideas.
View more of our sector specific insights: IT & telecommunications, Public health & wellbeing
