July 2023
Featured in this insight: Consumer goods & FMCG , Financial services, Food & drink, Retail
Lidl found to offer greatest value for money on 33 everyday essentials: A survey by The Grocer magazine has revealed the 'cheapest' supermarket by adding up the value of a basket of essential items, included some branded products, across Aldi, Tesco, Lidl, Waitrose, Morrisons, Asda and Sainsbury's.
Shopping baskets across these supermarkets were filled with 33 typical everyday essentials such as bread, milk and a number of branded items to find the store that offers the best value as food inflation continues to skyrocket.
The winner of the ‘Super Grocer 33’ survey was revealed to be Lidl, with a basket coming in at £50.27, with Aldi close behind at £50.46 – just 4 pence higher. Asda came in third with a total basket cost of £54.42, while goods bought at Tesco were £56.44 – 10% higher than the Lidl basket.
Sainsbury's was in 5th place (£57.07), followed by Morrisons (£60.05). Waitrose was the most expensive all the supermarkets analysed, according to the poll, with a basket of essential items costing £70.18 – almost £20 more than its budget store counterpart.
This is the fourth time that Lidl has been revealed as the best value supermarket in The Grocer’s survey, with only five surveys being conducted to date.
Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “Every week, independent analysis shows we are consistently the UK’s cheapest supermarket. We know people switch to us to make savings, but then stay with us when they realise that they’re not having to compromise on quality.”
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