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Global market research finds Britons increasingly prioritising work/life balance

February 2012

Global market research finds Britons increasingly prioritising work/life balance: The global study of businesses executives by Robert Half International has discovered that almost three in 10 HR executives in the UK cited work-life balance as their main reason for leaving their company to pursue other opportunities – this figure is the highest across Continental Europe.

In addition, London based workers prioritise work/life balance as their main motivating factor out of all Britons at 38%.

Managing Director of Robert Half UK, Phil Sheridan, commented: “The work-life balance topic has always been highly debated – with many employees looking for ways to balance both professional and personal commitments. Companies looking to attract and retain the best staff need to stop focusing solely on remuneration but on other aspects of the work-life environment which are important to employees, such as career development and flexible working.”

He added: “Employees are looking for more. They want varied and meaningful work, challenging assignments, opportunities for career development and help with balancing work and their personal lives. If most of these boxes are not ticked, then organisations run the risk of losing that ‘star employee’. While the tendency to retain employees through counter-offers is on the rise, this is often only a temporary fix.”

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