November 2013
Featured in this insight: Consumer goods & FMCG , Financial services, IT & telecommunications, Retail
FMCG accounts for a fifth of ad spending in first half of 2013: According to new research, the FMCG sector accounted for just over a fifth of ad spending in the first half of 2013. The research, which was conducted by Nielsen, found that FMCG spend accounted for 21.3% of the total value of advertising spending in the UK. The entertainment sector spent the second most, accounting for 13% of the total.
A potential reason for the dominance of FMCG spending was an increase in advertising budget of 5.7% year-on-year – compared to the entertainment sector where budget actually fell 1.2%, reducing the amount available for marketers to splash on advertising.
According to analysts from Nielsen, the ad spending was more conservative within media types that have a large market share – whilst emerging media and ad platforms saw increased budgets. The industries and services sector accounted for 11.3% of the total spend, with the automotive sector garnering a 9.2% share overall.
View more of our sector specific insights: Consumer goods & FMCG, Financial services, IT & telecommunications, Retail
