Insight Detail Banner Insight Detail Banner

Almost one in two people in UK worry their water is contaminated, survey finds

July 2018

Almost one in two people in UK worry their water is contaminated:  Britons are concerned about the quality of their tap water, according to a new survey, with almost one in five polled consuming over three single-use bottles of water a week as a result. 

The study carried out by water purification company, Bluewater, found that 49% of respondents surveyed in the UK were worried about contaminants in their water supply such as lead, plastic particles, bacteria and carcinogens.

The survey of 1,200 members of the general public also found 47 percent buy bottled water or use filtration systems to manage their water consumption. 

Findings also reveal that 21% of respondents worry about bacteria in their water supply, while 16% have concerns over plastic particles. Other anxieties include the presence of lead or other harmful metals in drinking water, of which 12% felt was a worry, while 10% were concerned over pharmaceutical contaminants. 

Fifteen per cent (15%) of respondents also noted that they have (or know someone who has) had a water supply problem since 2016. 

View more of our sector specific insights: Water

Subscribe to our e-bulletins to receive sector insights straight to your inbox

To discuss any of the topics covered in our insight articles, or any aspect of market research, please get in touch via our enquiry form or email hello@djsresearch.com.

To receive relevant, regular, market research insights and sector news, simply enter your details below to join our e-bulletin mailing list.