January 2022
Featured in this insight: Charity & not-for-profit, Consumer goods & FMCG , Retail
Almost eight in ten UK adults want companies to do more to promote sustainable packaging: A recent survey by the Chartered Institute of Marketing has revealed that 78% of Brits would like bigger companies to help promote and use sustainable packaging in their deliveries and in-store products.
The study polled 2,000 UK adults at the end of 2021, in an attempt to uncover the public’s opinions about waste plastic packaging. Furthermore, more people want companies to promote sustainable packaging than in 2020; up from 66% to 78% in 2021.
When asked about which companies are the worst for waste packaging, 48% said Amazon products came with the most unnecessary packaging. Tesco was also cited, with 9% saying they should cut down on their packaging.
Both ASOS and John Lewis had just 5% of respondents saying they should reduce the amount of packaging they have around their products, with Marks and Spencer’s, ASDA and Sainsbury’s having just 6% saying they’re the worst for packaging waste.
This could explain why over eight in ten (82%) respondents think companies use too much plastic packaging when both delivering and selling in-store items.
Many participants think that consumers could do more to combat plastic waste, with a quarter of Brits saying they keep the packaging from purchases to wrap their own presents. This figure is up by 12% from 2020.
Gemma Butler, sustainable marketing expert and marketing director for the Chartered Institute of Marketing, said: “Consumers are far more switched on when it comes to the challenges of excessive packaging, especially plastics, and today’s findings show it’s having an impact on brand association. Companies that therefore refuse to address their product packaging impacts risk damaging not only the planet, but their reputation too.”
View more of our sector specific insights: Charity & not-for-profit, Consumer goods & FMCG, Retail
