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86% of people would trust museum curators to tell them the truth, reveals survey

January 2022

86% of people would trust museum curators to tell them the truth: A recent survey has revealed that 86% of Brits would trust museum curators to tell them the truth, in comparison to just 63% saying they trust the police.

The study by by Ipsos MORI polled over 2,000 British adults between October and November 2021, with the aim of finding out which profession is viewed as being the most trustworthy. The survey uncovered that 94% of Brits would trust nurses to tell them the truth, making them the most trustworthy.

On the other hand, only 16% said they would trust advertising executives, with just slightly more who would put their trust in government ministers (19%). 

Just under a quarter (24%) of men said they would trust politicians, with 15% of women saying the same.

When asked about their opinions of lawyers, 63% of women said they would trust them to tell the truth, slightly more than men (50%). In addition, women were also more trusting in trade union officials than men (48% vs 40%).

The study also looked into the varying opinions of people with and without university degrees, and found that half of those surveyed without a qualification would trust bankers to give good advice compared to 35% of those with a degree.

More participants with degrees (72%), however, said they would trust civil servants to tell the truth compared to those without a qualification (40%), with 57% rusting the profession overall.

View more of our sector specific insights: Culture, heritage & leisure

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