February 2020
Featured in this insight: Business & enterprise, IT & telecommunications
6 in 10 LinkedIn users say just a fifth of their connections are valuable: A survey of UK LinkedIn users has found that 62% believe that less than a fifth (21%) of their connections are valuable to their own personal career.
The research conducted by business messaging app, Guild, also found that almost six in ten (59%) believe the platform is mostly about recruitment, with 45% saying they feel LinkedIn is now more about sales and marketing than for valuable business networking.
Also revealed by the survey is that 61% of respondents have never met more than half of their LinkedIn contacts, while 58% said they believe that LinkedIn in 2020 is more about business development and sourcing new contacts rather than looking after their long-standing connections.
More than a quarter of those polled (28%) said they feel the platform has too much 'spam', while 38% said it has become 'too cluttered for their professional network to be functional."
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