Insight Detail Banner Insight Detail Banner

41% of British voters believe Rishi Sunak will make a better prime minister than Keir Starmer, survey reveals

November 2022

41% of British voter believe Rishi Sunak will make a better Prime Minister than Keir Starmer: A study into the most likely outcomes at the next general election has uncovered that more Brits are of the opinion that Rishi Sunak would make a Prime Minister (41%) than Keir Starmer (37%).

The study by Redfield and Wilton Strategies polled British voters aiming to uncover their opinions on the dramatic changes that have recently occurred in the UK government. The survey found that support for the Conservative party has increased by 4% since Rishi Sunak became Prime Minister.

The survey also asked respondents who they would vote for in a general election, finding that 89% of those who voted Labour at the last election would do so again; with just half of those who voted Conservative saying they would do the same.

Using recent Electoral Calculus results, Labour is projected to gain a majority of around 150 seats more than the Conservative party – the biggest Labour majority for around 20 years.

When looking at how competent the British public think their government is, the study found that just 15% said the government is able to run the country. In comparison, half of those surveyed believed the government is not competent.

One of the main issues facing the government is the cost of living crisis, found the survey, with 64% of respondents saying each party’s views on fixing the economy would be a deciding factor on how they vote in a future general election. In addition, healthcare (53%), education (30%), taxation (26%) and immigration (22%) were also cited as main factors in how the public will decide where to cast their vote.

View more of our sector specific insights: Central government & non-department public bodies, Local & regional government

Subscribe to our e-bulletins to receive sector insights straight to your inbox

To discuss any of the topics covered in our insight articles, or any aspect of market research, please get in touch via our enquiry form or email hello@djsresearch.com.

To receive relevant, regular, market research insights and sector news, simply enter your details below to join our e-bulletin mailing list.