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Y Generation (Gen Y)
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Y Generation (Gen Y)
Generation Y are often also known as the 'Peter Pan' generation – delaying many of the traditional rights of passage in to adulthood such as purchasing a house, marriage etc. This is seen by many as a symptom of the rising cost of housing and higher education, and also the affluence of older generations who can now afford to support their children longer.
A 2013 poll carried out in the UK found that many Generation Y respondents were more 'open-minded' about controversial topics than their parents; with almost three quarters supporting same sex marriage and more than two fifths supporting the legalisation of soft drugs such as cannabis.
Generation Y is also at the front of a growing trend to move away from religion and in a mistrust of religious institutions – in the UK research has found that more than half of generation Y respondents have 'no religion nor attended a place of worship', except for marriages or funerals. It also discovered that 41% felt religion 'caused a lot of evil in the world.'
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
