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X Generation (Gen X)
Back to glossary
X Generation (Gen X)
The key point about generation X is less when they were born, but more that they have a shared experience in terms of the major events they have seen in their lives – the assassination of John F Kennedy, the Vietnam War, Watergate, strikes, anti-nuclear movement, the election of Margaret Thatcher and the Challenger Space Shuttle disaster amongst others.
These events and experiences colour our views and opinions and Generation X is widely considered to be a more heterogenous generation – being able to accept differences in terms of race, religion, political viewpoint etc. more so than in the past.
Of course, this term is wide-ranging and should be used carefully – not all people born within a certain time period will ever conform to a perceived generational tag.
Generation X were followed by the millenial generation, or generation Y.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
