What is editing in market research

Editing takes place throughout the entire market research process, namely:

Some specific examples of editing include:

Editing is required to ensure that all the research tools (e.g. questionnaire, topic guide etc.) are correct and fully meet the research objectives of the project. Normally a team of researchers and the client will see, comment and edit these documents until a final version is produced. Only until a final version is agreed upon will fieldwork commence.
Editing is crucial during the cleaning and analysis phase to ensure that all of the data collected is accurate - which safeguards the integrity of the data and insights. For example, when using online panel data, thorough checking and editing of the data is required to ensure 'real respondents' have answered the survey.
During the reporting stage, lots of editing is required by the agency team to ensure a well-prepared report and debrief are delivered to the client. So, this will entail basic editing checks for errors and inconsistencies, along with ensuring all of the research objectives have been answered with clear actions points and recommendations.

Editing is crucial throughout the research process to ensure high quality and actionable findings are delivered to the client.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

What is editing in market research?