Website research survey

Website surveys are questionnaires used to gather a variety of different types of customer feedback about a product or service. Like any survey, the correct questions need to be asked in order to gain the most insight into what the customer thinks. The questionnaire is completed online but often on a different site to the one the survey will be about. There will be a link the participant can click on that takes them to the survey site.

Website surveys are a lot faster than most other research methods and are considerably cheaper as well. Furthermore, with the survey being online, the participants enter their answer directly into the system, thus creating a reduced margin of error. However, website surveys often have respondent cooperation issues because the customers are frequently inundated with information from the internet. They are also conducted at the participant’s pleasure, meaning the data received can be viewed as unreliable.

Website surveys can access a vast amount of people in a short space of time. One commonly used method of performing a website survey is via email. The company will send out the link to the survey, or the actual survey, to their existing customers, accessing everyone that has an account involving their email. Similarly, the questionnaire can be sent out via text message to existing customers, if their account has a phone number instead of an email address.

At DJS Research we have push to web market research experience, getting respondents online to the website from an email or postal call to action.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.