Visitor experience research

Visitor experience research is a term for a specific form of market research, focused around the experience of visitors. Typically this would focus on satisfaction, likelihood to recommend, any specific parts of the attraction that were visited and feedback on these – for instance a specific exhibition within a museum or gallery, or a specific ride at a theme park.

Visitor experience research is specific to visitors – as distinct from wider audience research, which might include other audiences such as non-visitors, digital visitors or those who engage with an attraction through other means (such as social media channels for instance).

DJS Research offers a wide range of visitor experience approaches and works with a range of high profile attractions. We also offer a proprietary methodology, MoVE (Measure of Visitor Experience) which can be used across a range of attractions and experiences.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.