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Univariate analysis (market research)
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Univariate analysis (market research)
Consequently univariate data does not look at relationships between various variables (like bivariate and multivariate analysis); its sole purpose is to describe one aspect of a piece of research. The easiest way of consolidating the data for one variable is either in a frequency distribution table or bar graph, although other formats can be used (e.g. pie chart, histogram etc.). This means that the number of cases in a particular category (variable) are analysed in one of these chosen means of presentation.
Using the question ‘what’s the age of individuals in the village?’ you may get a wide range of numbers, so the best thing to do is to group the ages (once you have decided on the categories to use) and tally them in a frequency table.
After gathering the data for the particular variable in question a researcher can then determine a number of measures regarding the distribution of the data, including: the median, mean, standard deviation, and the minimum and maximum values. Having these values allows a researcher to carry out a number of tests in order to establish a clearer picture of the distribution of the data.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
