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Telephone interview market research
Back to glossary
Telephone interview market research
Teledepths are similar to an in-person interview, with the researcher utilising a topic guide as opposed to a structured questionnaire. The major advantage of performing teledepths are that numerous and geographically disparate respondents can be interviewed relatively easily and cheaply – as opposed to the travel involved if interviewing the same respondents face-to-face. However, the researcher does sacrifice certain elements which are sometimes important, such as the ability to view body language, and the reassurance that a face-to-face conversation can give if the topic is particularly personal.
Quantitative interviews are most often carried out on the telephone via the use of a CATI system. Computer Aided Telephone Interviewing allows responses to be instantly put in to a computer system ready for analysis, and also means that quotas can be accurately tracked without the time-lag which can occur when interviews are carried out on paper and have to be returned to the office for inputting and processing.
DJS Research offers both these forms of telephone interview market research.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
