Target population

Before research can begin the target population must be identified and agreed upon. The target population is the entire population, or group, that a researcher is interested in researching and analysing. A sampling frame is then drawn from this target population.

For example, if the research was to identify approximately how many parents read a particular article in their child’s school newsletter, the target population would be all parents of children at that school. The target units would then be the individual parents, and the school could provide a list of parent contact details which would serve as a sampling frame.

Examples of a target population are a company’s customer base, the population of particular country, the students at a particular university or tenants of a housing association.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.