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Survey stratification research
Back to glossary
Survey stratification research
There are many ways to view survey stratification in tables and graphs. For example, if the researcher was looking at whether there is a correlation between the amount of pollution and the number of people becoming ill, you could put the data into a scatter graph. However, you can stratify the sample into ages, and make all the points of people under 20 with a triangle, all the people aged 20–50 with a square and all the people above 50 with a circle. This can make different patterns of data visible in order to gain better information.
Survey stratification is effective at gaining more precise data and can obtain key characteristics in the population. However, it cannot be used in every study and the researcher must select a subpopulation for all the participants. It can be very challenging to find a selection of subgroups that fit all the participants. However, if the researcher does not manage this, the data may be deemed unreliable.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
