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Street research survey
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Street research survey
The use of a street survey is most effective when a large demographic need to be interviewed, as it is often the fastest method of fieldwork. They can be undertaken at most public events, outside shops or anywhere public, as long as the target population can be easily identified by the researcher. For example, if the researcher wanted to survey university students, they could wait outside a university, and perform the research study there.
Due to the fact that the respondents being interviewed are often busy doing something else, street surveys are kept short and concise; usually no longer than five minutes. Most of the questions are closed as to gather as much information as possible in a short amount of time. However, some may be left open-ended for the participant to elaborate on.
One of the most advantageous uses of a street interview is to collect a wide range of public opinion. They also allow for the researcher to read facial expressions in an attempt to ascertain if the respondent is bias, or to ask them to elaborate. Furthermore, street surveys allow for the researcher to engage with the respondent and to be in complete control of extraneous variables.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
