Strategic Priority Matrix (SPM)

The Strategic Priority Matrix (SPM) is an effective tool to use in order to demonstrate gaps between the required or expected service level and the level of service currently being received. This can show areas where improvement is needed, as well as areas where less importance is placed by customers and thus where companies can potentially make resource savings.

The strategic priority matrix highlights basic disagreements so that they can be resolved straight away, allowing a team to draw upon the best actions to take, not necessarily all the actions they could take. In our own strategic prioritisation matrix, used in our engineering polymers research, we measure importance against performance, identifying areas of for action and areas of strength.

Strategic Priority Matrix SPM chart example

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We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.