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Stimuli (market research)
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Stimuli (market research)
Stimuli are generally visual, auditory, written or tactile and are used to augment traditional interviewing techniques, aiming to direct respondents to focus on the key research point without any verbal or direct prompting and to solicit a response. Stimuli also help to make market research, which can often deal in abstract terms or ideas, more real and engaging – i.e. through the use of a physical t-shirt which respondents may then draw on to create their ideal design, as opposed to describing it to the researcher.
The use of stimulus materials is incredibly wide spread and varied. Stimuli may range from t-shirts or clothes as described above, to ideas for packaging, advertisements, building blocks, snippets of sound and a wide array of other items or interactive applications. The choice of stimuli is often related to the market research project in question – for instance, research in to a new brand of cat food may call for several differently branded cat food tins for respondents to give their opinions on.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
