Back to glossary
Sequential market research testing
Back to glossary
Sequential market research testing
An example of sequential market research testing would be to ask a respondent to try an energy drink in a hall test, and then get them to evaluate the taste along with other key attributes. Following this they're also asked to try a piece of cereal bar and evaluate the taste and texture of this. The respondent has tried two products one after the other, evaluating them both separately. If this sequence is not followed, and the products are tried and tested at the same time, this would not fall under the category of sequential market research testing.
This kind of set up allows researchers to test more than one product during a hall test or similar session, but by allowing each respondent to test more than one thing during this period saves money and time on the recruitment of double the number of people.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
