SEG (Socio-Economic Group)

SEG stands for Socio-Economic Group, a classification commonly used in social and market research to group people based on their socio-economic characteristics. The classification is most often determined by occupation and employment status, although factors such as income, education, and job responsibility may also be considered.

By categorising respondents into SEGs, researchers can better understand how social and economic factors influence attitudes, behaviours, and experiences. This segmentation allows analysts to identify differences between groups – for example, how purchasing habits, media consumption, or opinions on certain issues vary across different parts of society.

Using SEG classifications also enables organisations to interpret research findings more effectively, compare results between different audiences, and tailor marketing strategies, communications, or services to specific groups.

In the UK, SEGs are widely used and typically follow recognised standard frameworks, which makes it easier to benchmark research findings against other studies or national datasets. This consistency helps ensure that results can be compared reliably across different research projects and sectors.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.