Quantitative market research

Quantitative market research is generally carried out on a larger scale than qualitative research – involving more numerous but shorter interviews. Quantitative market research seeks to understand how many people purchase a product or service, or hold a certain view, and how often they do this, and often makes use of complex statistics in order to predict future demand for instance.

In order to allow for later analysis, questions are also more likely to be closed-ended than in qualitative research – the larger sample sizes used in quantitative research mean that the process of coding out thousands of open-ended responses would normally be far too time consuming and providing respondents with a set list of responses, which would normally include 'other' anyway, is much more efficient.

Quantitative surveys are often utilised when a client is looking for a headline figure, such as '90% of women would recommend X brand shampoo'. This type of surveying also includes more specific techniques such as net-promoter score (NPS), which looks at the percentage of people who would recommend a brand, service or product in contrast to the percentage who would actively not. This figure can then be given as a score and is useful for senior level decision makers to understand public perceptions of their brand.

Quantitative market research can be carried out on the telephone, in-person, online or by post.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.