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QR market research surveys
Back to glossary
QR market research surveys
A QR code is a specific two-dimensional code, which can be read by QR barcode readers or a camera phone. To access the information, the participant should aim their camera (or QR barcode reader) at the QR code. The information or destination will open automatically in the users’ browser.
The code itself appears as multiple black components, organised into a white, square box. It can have materials such as URLs, text or other information encoded within it.
Although the destination of a QR code can be determined by a scanner, a human cannot know what to expect unless it is stated alongside the QR code. It is important to provide context when publishing a QR code to give the respondent an expectation as to what will happen when they scan the code.
Conducting a QR market research survey could have its flaws. For example, although some phones include a barcode scanner natively, some demographics may not have access to a camera phone or a QR barcode reader. This may alienate potential respondents and result in some areas of the population being missed.
Despite its flaws, the use of QR codes in market research surveys is an easy way to make a survey stand out from the crowd. Although, it is important to note that using a QR code to direct people to your survey will not record email addresses automatically, as other methods may do. It is therefore important to engineer a dedicated question into your survey to accumulate email addresses.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
