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Primary market research
Back to glossary
Primary market research
Primary market research feeds into secondary market research (e.g. desk research which includes data that already exists).
An advantage of primary market research is that it is tailored to suit the study making it bespoke and fit for purpose. However, it can be costly to obtain and can take time whilst doing so. Furthermore, there is a risk of survey bias because the research samples may or may not be representative of the whole population.
On the other hand, primary market research is more likely to be up to date compared with secondary market research and will provide a deeper understanding of the consumer or customer. In conclusion, primary market research is extensive in nature but it does have costing and timing implications.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
