Postal market research

Postal market research involves sending out questionnaires to potential respondents via the post. Respondents are required to fill in the survey themselves and are normally provided with a business reply paid envelope in which to return it. Increasingly, respondents are also offered the opportunity to complete the survey online, and this is made clear within a covering letter.

One of the key drawbacks with traditional postal market research methods is that they typically receive low response rates. Response rates can be boosted with reminder letters, and the inclusion of a detailed covering letter in the initial mailout, signed by someone recognisable from the client side if this is possible. In addition, due to the time frames involved in posting out numerous surveys and reminder letters, and then punching the data from paper questionnaires in to computer systems for analysis, the postal methodology is not one which can normally be turned around particularly quickly.

DJS Research offer postal and self-completion and push to web market research services, having used them successfully on many occasions – particularly for local governments and across the public sector. Postal questionnaire are also used for employee engagement survey.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.