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Performance monitoring (market research)
Back to glossary
Performance monitoring (market research)
Typically, it would look at key performance measures such as sales, market share and awareness to understand whether or not the plan was achieving the desired outcomes, or where potential problems or opportunities for improving the product or service may be.
Performance monitoring may also look at the product or service versus competitors in the market, demand, pricing, penetration and the wider economic situation.
This form of research is most often used to ensure that marketing plans do not deviate from their proposed path, although it can also be utilised to spot where a change of course may be beneficial if the initial plan was not actually ideal.
DJS Research are experienced in conducting market research for brands, exploring advertising effectiveness and evaluating the success of campaigns.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
