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Performance model (market research)
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Performance model (market research)
Key elements:
Attributes: Specific features, services, or aspects being evaluated (e.g. product quality, ease of use, customer service).
Performance rating: Respondents rate how well each attribute performs, often on a numeric scale (e.g. 1–5).
Importance weighting: Some applications combine performance ratings with the perceived importance of each attribute to provide a weighted score.
Uses in market research:
Identifying strengths and weaknesses of a product, service, or brand.
Prioritising areas for improvement based on low performance in high-importance areas.
Benchmarking performance against competitors or industry standards.
Supporting strategic decision-making in product development, marketing, and customer experience initiatives.
DJS Research uses the performance model to deliver actionable insights that highlight both high-performing areas to maintain and underperforming areas where targeted improvements can create the most impact. It is particularly effective in brand tracking, customer satisfaction, and product evaluation studies.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
