Pen portraits

Pen portraits stem from telephone surveys, where participants are asked if they are willing to take part in further research and, if so, their contact and profiling details are captured.

These details are then drawn upon at a later stage to recruit a cross section of individuals to take part in an in-depth interview in order to develop individual qualitative case studies or ‘portraits’.

This involves choosing around 10 individuals from the quantitative phase of research that appear to represent different illustrative examples, case studies or pen portraits. We can hand-pick participants based on their responses in the quantitative survey in order to illustrate certain segments and bring them to life.

We would then carry out face-to-face interviews with the selected individuals. These would be open ended discussions lasting up to one hour, which would be carried out by experienced researchers and audio recorded for analysis.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.