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Open-ended question market research
Back to glossary
Open-ended question market research
That is, the question is left 'open' for the respondent to give as little or as much as they feel is necessary to answer, as opposed to a closed-question which would give a number of responses to choose from.
Examples of open-ended questions might include:
Open-ended questions can also be used to illicit a further response following a closed-ended question. For instance:
Q. Do you think video games encourage violence in children?
A. Yes / No / Don't Know
Q. Why do you say that?
The above set of questions would allow the researcher to say exactly how many people within the sample felt video games did or didn't encourage violence in children, and also to suggest some of the reasons behind these thoughts. These reasons could then potentially be used to promote video games in a way that portrayed them in a different way to counteract the opinions held by these respondents.
Open-ended questions, their inclusion and uses are a feature of questionnaire design, a service offered by DJS Research.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
