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Online focus groups
Back to glossary
Online focus groups
While traditional focus group studies still have their place in the world of qualitative research for certain projects, many can be moved online with researched benefiting from the convenience, time and cost-savings, as well as being useful for respondents who are geographically disparate.
Online focus groups can be divided into two main types, the more common chat-based focus groups and webcam and audio based focus groups. The suitability of each type is dependent on the participants’ internet connection and whether they have access to a webcam and set of suitable earphones.
Webcam Interviewing: Real-time platforms where the moderator and participants gather online to have discussions and review stimuli while seeing and hearing each other. Everyone gatherers at the same time, sessions often last between 1.5 and 2 hours and researchers can see and hear what participants are saying.
Chat-based focus group: These platforms offer a good choice when simplicity and immediacy are high priorities. Technical requirements are relatively simple. Total time required from participants is often 60 to 90 minutes or less. Analysis can be a speedy process if the primary goal is to understand top-of-mind responses.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
