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Omnibus survey market research
Back to glossary
Omnibus survey market research
Questions are often supplied by a number of different clients – allowing them to share the costs for screening and setup, whilst also giving them access to the answers to their own questions and any relevant demographic data.
Another key advantage of omnibus surveys are that they generally on-going, meaning that clients can receive a response to their research questions fairly quickly.
The key disadvantage is that the sample is general, and thus questions can not be too specific or focus on a niche product or service; in addition, due to the small number of questions each client normally utilises, it is hard to probe fully into a topic. As a result, they are often used to gain a broad feel for the answer to a question or to quickly gauge the response to a particular query.
Omnibus surveys are generally conducted online, by post, or on the telephone.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
