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Observation room
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Observation room
Observation rooms sometimes referred to as the back room or viewing room and are often seen in police dramas or in hospitals. An observation room works in a similar way in market research.
A researcher may be interviewing a respondent or conducting a focus group and additional researchers and members from the client business may be in the observation room.
Under ethical practice the researcher has to inform the respondent that they are being observed which may make the respondent uncomfortable, it usually general practice to inform the respondent at the fieldwork stage and allowing them to get used the idea. At the fieldwork and analysis stage the researcher may then share with the respondent their findings.
Observation rooms may also be used when testing a product. For instance respondents may enter the room and be asked to choose from a number of different cakes. The use of an observation room would allow researcher to monitor the respondents’ reactions and take notes in private.
DJS Research has a experience in observation market research.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
