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New concept development
Back to glossary
New concept development
There are two key branches of new concept development:
Ideation and design: Generating ideas, designing the product or service, and engineering its features and functionality.
Market research and analysis: Using qualitative and quantitative research techniques to understand consumer reactions, gauge appeal, identify potential improvements, and estimate market viability.
Market research methods commonly used in new concept development include:
Concept testing: Assessing appeal, clarity, and potential adoption of new ideas.
Focus groups and in-depth interviews: Exploring consumer attitudes and expectations in detail.
Usage and attitude studies (U&A): Understanding how the concept fits into existing behaviours and routines.
Conjoint analysis: Determining the most valued combination of attributes in a product or service.
By applying new concept development research, organisations can reduce the risk of product failure, refine propositions before launch, and align offerings with consumer needs, ensuring new concepts have the best chance of success.
At DJS Research, new concept development is supported with a range of bespoke research methodologies, helping clients take ideas from concept to market with confidence.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
