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Mystery shopping market research
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Mystery shopping market research
Mystery shopping relies on observation and recall, and can be carried out on both a large and small scale across numerous sectors including but not limited to banks, restaurants, retail outlets, central government and local government and the automotive sector.
Often, the process involves a researcher (the mystery shopper) going incognito and reviewing (most often) the activities of staff, the store or office environment, staff friendliness and knowledge for instance. In some instances, the shopper may also consider things such as the number of people in a queue, the number of tills open at a certain time, what items are present on a shelf etc.
Mystery shopping should not be confused with accompanied shops. Mystery shopping is carried out by the researcher, undercover, and reviews staff and the company, whilst accompanied shops are often more focused on the consumer's actions and involve a researcher literally accompanying a respondent around a store.
Mystery shopping is a key strength for researchers at DJS Research and we have carried out mystery shops in a wide array of sectors for public, private and third sector clients.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
