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Multiple regression analysis
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Multiple regression analysis
Multiple linear regression analysis is viewed as more reliable and accurate than simple linear regression because of its ability to use two or more independent variables. Linear regression, as a whole, is used to view future trends and to see how much the dependent variables would change in certain scenarios (when the independent variables are changed).
Companies will use multiple linear regression to enable them to predict future trends and to understand what causes changes to occur.
For example, a university would like to find out why certain students perform better in exams than others. The independent variables in this study would be: number of lectures attended, amount of revision, and A-level grades, with the dependent variable being the exam mark.
The research study found that students who attended the most lectures and did the most revision ended up with higher marks than the students who did less revision and went to less lectures. However, the researcher found no correlation between previous A-level results and the outcome of the exam. This research would allow the university to focus more on lectures and revision, than on previous test results.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
