Multi-browser testing for surveys

Multi-browser testing is the practice of testing a website or web application across multiple browser platforms and devices simultaneously. The process is completed through automated testing which uses specialised tools to efficiently and thoroughly test the performance of web applications across different user platforms.

Multi-browser testing is often used in market research because online surveys attract a diverse user base and will experience a series of complex interactions. As a result, it is essential the surveys function correctly and display consistently across different browsers. Surveys are also frequently released so it is important to have a fast testing process.

The importance of multi-browser testing in market research, more specifically survey design, can’t be understated. It is key for identifying performance issues early, ensuring they are resolved before it can impact users, helping maintain a high-quality standard. Also, each individual browser has different features and capabilities which can be utilised to optimise performance. Both factors contribute to a better user experience.

Not only does it help with performance, but it also allows for greater market reach. Compatibility with many different devices and browsers means that a higher number of respondents can seamlessly answer surveys, improving the chances of obtaining a diverse and therefore more representative sample.

How have we used multi-browser testing within our survey design?

We have implemented rigorous testing across internet browser platforms (old and new). You can’t always account for every single version of each browser as some browsers have their own ‘quirks’, but every effort has been made to maximise the user experience at the browser’s capacity.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

Multi-browser testing for surveys

Multi-browser testing for surveys

Why partner with DJS Research?

We are small enough. We are big enough. We are DJS Research

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