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Mini groups
Back to glossary
Mini groups
Mini groups may originate from focus groups when respondents may be hard to reach and only a few come forward to conduct the research. This could be because the topic is a sensitive subject. In this case incentives may be used to entice respondents to come forward. It can usually last for up to an hour and a half, a shorter amount of time than a normal sized focus group.
Mini groups provide an intimate setting whereby the researcher may be able gain rich and in-depth information as group dynamics may play less of a factor, all respondents should be able to have their say.
When holding a mini group session the researcher should consider the venue as it may be possible to conduct the discussion in a public setting to save costs unless the subject was sensitive then an office room may be considered as opposed to hiring out a hall which may be used in bigger focus group discussions.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
