Market research panel

Market research panels are made up of a group of people who meet certain demographic criteria. Respondents who sign up to a market research panel are often willing to participate in multiple surveys over a long period of time, they may be asked to do a range of tasks from keeping a diary, answering questions online or attending focus groups or in-depth interviews.

Market research panel members are often compensated for their time with some sort of incentive (cash or gift) for their participation. Market research panels are often made up of two audiences: the consumer panel and business panel.

A consumer market research panel would usually include a good cross-section of the population; research would generally focus on buying habits of consumers.

With a business panel, a manufacturer for example, might commission a panel in order to identify what products they should add to their offering etc. A business market research panel is also more focused on the word of business, which might cover questions and discussions about competition, economy, or governments.

Some companies might have their own specialist panels; others might call upon a panel company to provide the panel and management.

DJS Research has several online panel communities, Opinion Exchange, a panel that the public can sign up to take part in paid market research opportunities, VoicED, our community for teachers and educators in the education section, ChatterZone, our community made up of children, young people and parents, Different Perspectives, a community that gives voice to participants in vulnerable circumstances, and finally DJS Research has the ability to create bespoke online panels as part of our full service offering.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.