Back to glossary
Market research online community (MROC)
Back to glossary
Market research online community (MROC)
A market research online community can provide researchers with quick data at short notice meaning they are effective when immediate feedback is needed. On the other hand, the discussions can last for months, or even years, if the study requires it. This allows for the respondents to be guided through complex topics over an extended period of time. Especially when the discussion is over a longer duration, the participants should be rewarded for their time and knowledge. Gift cards, coupons and vouchers are popular in the community because monetary rewards can’t guarantee the preferred results.
The understanding and knowledge individuals have on given topics can be shown in a variety of different ways. Market research online community members contribute primarily through the use of video recordings and blog entries and are actively encouraged to do so.
The nature of a market research online community means the participants have to have signed up themselves, which shows they have an interest in the topic. An MROC also allows for the researcher to have a group of respondents ready to answer any survey or questionnaire quickly.
DJS Research has several online panel communities, Opinion Exchange, a panel that the public can sign up to take part in paid market research opportunities, VoicED, our community for teachers and educators in the education section, ChatterZone, our community made up of children, young people and parents, Different Perspectives, a community that gives voice to participants in vulnerable circumstances, and finally DJS Research has the ability to create bespoke online panels as part of our full service offering.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
