Market research interviewer

A market research interviewer, usually over the phone or in-person, on the street, will make contact with members of the public, that fall within the prescribed target market, to gather their attitudes and opinions through the use of pre-prepared surveys.

Before undertaking interviews, the market research interviewer will be briefed on what it is that the commissioning organisation wants to find out about. The topics of interest a market research interviewer will be asking about vary greatly, depending on the organisation that commissions the research. Advertising agencies, the government, and charities are just a few examples of the sorts of bodies who will need market research interviewers to carry out surveys for them.

In order to fulfil the role competently, a market research interviewer will need to have excellent interpersonal skills. Firstly, they will need to persuade people to take part. Secondly, they will have to speak clearly and coherently so that the respondent is able to fully understand what is being asked of them. Thirdly, the market research interviewer will have to make use of their listening skills in order to ensure they accurately capture the views and opinions expressed by the participant.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.