Back to glossary
Market research interview
Back to glossary
Market research interview
Short interviews: Conducted on the street or in-store to capture immediate feedback.
In-depth interviews: One-on-one sessions designed to explore topics thoroughly, often lasting 30–60 minutes or longer.
Telephone interviews: Also known as CATI (Computer-Assisted Telephone Interviewing), useful for reaching a wide or dispersed audience.
Focus group discussions: Group interviews where several respondents discuss a topic under the guidance of a moderator.
Market research interviews can be structured, following a strict questionnaire, semi-structured, allowing some flexibility, or unstructured, focusing on open-ended discussion.
DJS Research use interviews as a key tool in both qualitative and quantitative research, tailoring the approach to the client’s objectives and ensuring responses are accurate, actionable, and relevant.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
