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Market research data
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Market research data
Qualitative data: Is unstructured in nature and is collected using a number of methodologies including focus groups, depth interviews, ethnography and observation etc... The data is very rich and often answers the how and why?
Quantitative data: Is the opposite and often forms the second stage of research after the qualitative phase. It is structured data i.e. using statistics and percentages to capture trends and insights. Again a number of methods can be used to collect the data including phone interviews, face-to-face interviews, online research, postal surveys etc. Sample sizes are usually a lot bigger than qualitative research. For example a representative data set for adults in the UK usually includes 1,000 respondents – split by various demographics.
Primary data is specifically collected to answer bespoke and new research objectives for a market research project.
In comparison, secondary data is research that has already been conducted and the findings are often freely available in the public domain or they can be bought off the shelf. The key difference is that it is not bespoke data like primary research.
So data comes in many forms – whichever though, it needs to be accurate and valid in order to make informed decisions.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
