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Likert scale
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Likert scale
A series of related Likert items can be combined to form a Likert scale, which provides a more robust measurement of a particular concept, such as satisfaction, preference, or opinion strength. Likert scales are particularly useful because they allow quantitative analysis of subjective attitudes while being simple and intuitive for respondents to complete.
Example:
Respondents rate the statement “I find this product easy to use” on a scale of 1–5:
1: Strongly disagree.
2: Disagree.
3: Neither agree nor disagree.
4: Agree.
5: Strongly agree.
DJS Research uses Likert scales in surveys to capture nuanced insights into customer opinions, helping to quantify attitudes and inform actionable business decisions.
An example Likert scale is shown below Each of the numbers 1–5 are an individual Likert item.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
