Kids market research

Kids market research refers to qualitative or quantitative research conducted with children, typically under the age of 16. This type of research requires specialist skills, as working with children and young people involves additional ethical and safeguarding considerations, including consent, age-appropriate questioning, and creating a comfortable, safe environment for participants.

Research with children can explore a range of topics, from product use and brand awareness to attitudes, behaviours, and preferences. Methods may include focus groups, interviews, online surveys, or interactive techniques such as gamified exercises or creative tasks, all designed to engage younger respondents effectively while ensuring reliable and valid insights.

DJS Research has a dedicated children and young people research team with extensive experience in conducting kids’ market research. Our team combines expertise in research design, engagement techniques, and safeguarding practices to deliver high-quality, actionable insights while maintaining the highest standards of care and compliance.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.