Incentive: market research

In market research terminology, an incentive is a gift or payment made to respondents in return for them taking part in a research project. Incentives vary depending on the length of a survey, the nature of the methodology and the type of respondents being surveyed. Typically, a respondent who is involved in a one hour focus group would receive a larger incentive than someone involved in a five minute survey or a hall test, for instance.

Incentives are utilised by research agencies in order to increase the response rate for a given piece of research – essentially, people are often more likely to be willing to give up their time to take part in a survey or qualitative interview if they are being rewarded for doing so.

As part of our commitment to helping charitable causes, DJS Research encourage respondents to donate their incentives to our nominated charity – although respondents are of course free to choose to keep any incentives for themselves. DJS Research also has it's own research panel people can join to complete surveys or take part in market research to receive paid incentives, Opinion Exchange, you can sign up here.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Incentive (market research)