Higher education market research

Higher education market research involves utilising all of the methodologies available in the wider research sphere, but applying them specifically to the higher education sector – including universities most commonly, but also colleges of further education, distance learning providers and other institutions offering advanced study such as academic degrees or vocational qualifications.

Research in the higher education industry may cover a number of topics, such as branding, course design, student satisfaction, staff satisfaction, learner destination surveys, new course development and reputation studies. One of the most well-known studies in this sector is the National Student Survey, which is completed annually and goes some way towards scoring higher education institutions in some performance tables – often provided in newspapers for instance.

Higher education market research may also look in to the effects of potential effects of government policies or other regulatory changes – for instance, the recent increase in tuition fees.

DJS Research is highly experienced in researching the education sector as a whole, but particularly in higher education market research where they have worked with major universities such as the University of Cambridge, the University of Manchester and Imperial College London. In addition, DJS Research also have access to the VoicED education community, an online panel owned which holds details of many thousands of teachers, lecturers and other education professionals purely for the purpose of education market research.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.