Hedonic scale

The study of hedonics is the science of pleasure. In market research, a hedonic scale is most often used to assess the emotional and psychological aspects of a consumer experience by measuring a respondent's pleasure, or satisfaction, with a product or service at an overall level. This scale offers insights into the some of the factors that influence consumer preferences and purchasing behaviour.

The most common hedonic scale used is the nine-point scale which can range from a negative extreme such as ‘dislike extremely’ to a positive extreme such as ‘like extremely’ in relation to the product or service in question. Other popular hedonic scales include the five-point and seven-point scales. It is important that when conducting research with hedonic scaling a diverse sample size is used to ensure reliability and to offer generalisable insights into consumer preferences.

Hedonic scaling is mostly used in food science to assess consumer acceptance. This method provides invaluable insights for producers, researchers and quality control specialists by tapping into the emotional and sensory experience of food consumption. As a result, food companies can figure out which flavours, textures or products will be most preferred.

Research using hedonic scales is essential in the development of products or services. The identification of key factors that contribute to or detract from enjoyment significantly aids product development and ensures the product will align with consumer desires. A stronger connection with customers will improve customer satisfaction and brand loyalty.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.