Geographics

In market research, geographics refers to the use of geographic or location-based variables to divide or segment a population. These methods group respondents according to geographic or political boundaries such as country, region, county, city, town or postcode.

Geographic segmentation allows researchers to identify differences in attitudes, behaviours or needs between people living in different areas. For example, a list of respondents might be divided by country, county, region, town or postcode to explore regional variations in product usage, brand awareness or customer satisfaction.

Geographics are often used alongside other segmentation approaches, such as demographics or behavioural data, to build a more complete understanding of target audiences. This can help organisations tailor their marketing strategies, communications and service delivery to suit the specific characteristics of different geographic markets.

Why partner with DJS Research?

We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.

From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.

Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.

We are small enough. We are big enough. We are DJS Research

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Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.

Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.